5 Outdated SEO Strategies You Should Avoid
The Newly SEO trends as well as practices have made SEO to improve in quality, ensuring that internet users are free to access the websites and content that they’re searching for.
With every new trend and strategy, there’ll be old ones which will currently be considered outdated. Some of these old strategies are still utilized by some businesses these days, not knowing that it’ll greatly have an effect on their search rankings. There is this saying that goes “old but gold” that shows that some tried and tested methods might age, but still remain helpful. For SEO, this is often not the case, as new strategies are perpetually developed to make sure that Google’s search formula and metrics stay sound. Below are the few outdated SEO strategies which your website or business must avoid
1. Ignoring Social Media
Once upon a time, SEO heavily relied on content, coding, and links. Whereas these are still vital for SEO, only hoping on them isn’t any longer the case. Social media has become a very vital part of SEO because it plays an important role in serving web pages and search terms rank higher.
Search engines like Google use social media once evaluating search rankings. With social media getting used by numerous individuals on a daily basis, it’s important to tap into this wide audience to extend search traffic and gain higher search rankings.
Solution: With social media turning into an enormous factor in SEO, it’s best to use social media tools like Google Analytics, that helps you track social media activity for your website, and Yoast, that assist you share and post your content to numerous social media sites like Twitter and Facebook. Using the power of social media is important, and is one element that will be a factor on whether or not these SEO methods would work or not.
2. Keyword Stuffing
When it involves publishing any kind of content, the keyword for your website should always be present in order for that keyword to get ranked in results pages. Back then, keyword density was one of the few metrics that were utilized by search engines to rank up search terms. As search engines such as Google initiated new metrics and a far better focus on content and webpage quality, keyword stuffing became a factor of the past.
While having keywords in your content is often necessary, cramming tons of them into one post or page would place a dent in your search rankings, as Google tends to ascertain web pages that are overladen with keywords as low-quality.
Solution: Rather than cramming keywords into one webpage, it’s best to concentrate on making high-quality content that will charm and interest the users that will read them. Keywords ought to be used moderately, and using similar or relatable keywords would be better than to repeatedly use a similar one over and yet again.
3. Using Exact Anchor Text
Using exact Anchor Text is an SEO strategy from the past, and used to help get your web pages rank up. Nowadays, it’s one example of a bad SEO strategy. Having precise or over-optimized anchor text would get your website penalized by Google for having an unnatural link. It’s best to refrain from this practice to stay your rankings safe.
Solution: Instead of making precise anchor texts, it’s best to consider the users and let the anchor text pop out naturally. It’s higher to use longer anchor text that flow into the content, not solely it might look higher, but it might additionally prevent you from getting penalized by Google.
4. Not Making use of Mobile Optimization
In the past few years, the number of mobile users accessing the web through their devices has gone up at a rapid rate. this implies that a lot of websites are being accessed through mobile. the drawback of browsing websites through mobile in the past is that it’s tough to navigate, given the smaller screen, and the undeniable fact that some features don’t work. Not having your website optimized for mobile would have an effect on the user experience, as they might not prefer to get into the trouble of navigating a cumbersome website on their devices.
Solution: Making your web pages mobile-friendly must be one amongst the essential SEO strategies that ought to be done, as mobile traffic is another metric that’s measured by Google to determine rankings. One amongst the most effective ways to create a webpage mobile-friendly is by applying a WordPress theme that’s responsive to mobile, using text with legible zoom and using Accelerated Mobile Pages. For AMP, it’s presently one amongst the developing trends in SEO, because it makes websites efficient for mobile use, while not sacrificing content and quality.
5. Old Link Building Strategies
Link building campaigns are an important a part of any SEO strategy, that is why link quality is extremely emphasized these days. However, some businesses and firms still use the old tactic of focusing on the quantity of links. Other outdated methods embrace link buying, link exchanges, forum links, much more. Doing these would get your website fined by Google, and would have an effect on your page quality.
Solution: Focus on obtaining quality links that will assist you to build a more natural link building campaign. creating quality would facilitate build better links, together with practices like content promoting, email outreach, and establishing solid relationships with other businesses and companies.
As the SEO industry grows and evolves, thus do the strategies that are used. Being proactive and having a technique that adapts to the present trends would facilitate your business or company survive. If you’re still using a number of these outdated methods it’s now the great time to change things up, and optimize your SEO strategy.
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